• 0101 784 7492
  • info@careerkeeprs.com
  • 102 Nile St, Dokki, Giza.

Digital Marketing Diploma

This diploma is your path to have a career in Digital Marketing. Through Academic knowledge, and case studies.
Throughout 3 months you will pass 10 Modules in Digital Marketing,  Marketing basics, Strategy, sponsored ads, content creation, and much more.
This program will also develop your ability to plan, lead, execute and monitor marketing efforts with an overall business approach, giving you tools of great value for starting or growing a new or existing business.

You will also be introduced to new and unexpected aspects of marketing that you can start applying.

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Digital Marketing
Digital Marketing
Digital Marketing
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About Course

96


Hours

1 Jul : 1 Oct


3 Months

9900 LE


Price

+ 100


Trainees

Outlines

1- HR Strategic Management

Human Resources Management at Work.

What is Human Resources Management?

HRM Responsibilities

2- Recruitment & Selection

  • Why Careful Selection is Important?
  • Basic Testing Concepts
  • Background Investigations a Reference Checks
  • Exercises Include Competencies needed for different positions.
  • Supporting Videos: Interview Mistakes

Affordable

We seek to support everyone who wants to learn, so we try as much as possible to provide our training programs at affordable prices. In addition to providing some of our training for free online & offline.

Expert Trainers

We have a strong & highly qualified trainer, that they really can deliver our training programs in simple, attractive, and enjoyable way. They have at least experience more than five years of experience in different industries on different job titles, and academic studies from Known Places like AUC, HRCI, and AMIDEAST.

Outlines:

  1. HR Strategic Management:

    1. Human Resources Management at Work.
    2. What is Human Resources Management?
    3. HRM Responsibilities.

  2. Recruitment & Selection:

    1. Why Careful Selection is Important?
    2. Basic Testing Concepts
    3. Background Investigations a Reference Checks
    4. Exercises Include: Competencies needed for different positions.
    5. Supporting Videos: Interview Mistakes.

  3. Learning & Development:

    1. Employees Orientation.

    2. The Training Process.

    3. Training Methods.

    4. Management Development.

    5. Job Rotation on the job / off the job.

    6. Evaluating the Training Effort.

    7. Exercises Include: Developing a Training Plan.

  4. Performance Management System:

    1. Basic Concepts in Performance Appraisal & Performance Management.
    2. Performance Appraisal Problems and Solutions.
    3. Building a Comprehensive Strategic System.
    4. The Appraisal Interview.
    5. Performance Appraisal Mistakes.

  5. Compensation & Benefits:

    1. Competitive Strategy & Compensation.
    2. Establish Pay Rates.
    3. Salary Survey.
    4. Job Evaluation / Descriptions / Specifications / Competency Profiles.
    5. Group Similar Jobs into Pay Grades.
    6. Price each Pay Grade.
    7. Competency-Based Pay.
    8. Other Compensation Trends.
    9. Individual Employee Incentive & Recognition Programs.
    10. Incentives for Sale People.
    11. Organization with Variable Pay Plans.

  6. Personnel:

    1. Work contracts.

    2. Employee files.

    3. Social insurance.

    4. Labor law.

    5. Investigation.

    6. Work injuries.

  7. Payroll Operation Management:

    1. Payroll sheet.

    2. Payroll reports.

    3. Payroll elements.

    4. Earnings.

    5. Calculate insurance and tax.

    6. Calculate payroll variables.

  8. Organization Development:

    1. How to Lead the Change.

    2. Managing Change.

    3. What Causes Resistance?

    4. Kotter’s 8-Step Plan for Implementing Change.

    5. Organizational Culture.

    6. What is Organizational Culture?

    7. How Employees Learn Culture.

    8. Supporting Videos: Supporting Videos for Change Management.

  •  

      1. Digital Marketing Tools.

      2. Social Media Platforms.

      3. Content Management & Marketing.

      4. Marketing Analysis.

      5. Monitoring & Spy Digital.

      6. Promotion.

      7. Mobile Marketing

      8. Buyer Persona.

      1. Social Overview.

      2. Social media objectives

      3. Community Management.

      4. Social Media Monitoring.

      5. Crisis Management for Social Media.

      6. Building Digital Strategies

      1. Analyze Your Current – Social Media Situation

      2. Set Your Social Media Objectives.

      3. How to define your objective?

      4. Types of objectives.

      5. How to achieve your objectives.

      6. How to choose a right platform.

      7. How to choose the right content.

      8. Know different Social Media Tactics.

      9. Start your Social Media Actions.

      10. Social Media Strategy & *Planning Control.

      11. How to read insights + Tools.

        1. How to create FB Page.

        2. About Section

        3. Facebook Business

        4. Page Manager

        5. Boost post Vs. Sponsored

        6. SEO for Facebook Pages

        7. Facebook business manager

        8. Facebook ads objectives

        9. Facebook campaign structure

        10. Audience Insights

        11. Targeting

        12. Campaign schedule

        13. Campaign budget

        14. campaign bidding

        15. Facebook Ads Guide

        16. Facebook Ads rolls & policies

        17. Campaign Analysis

        18. Power Editor

        19. Billing & Payment methods

        20. Instagram for Business

        21. Hashtags & Trends

        22. Instagram Content Strategy

        23. Instagram Advertising

      1. Google Business Account creation

      2. How to verify your Google business account

      3. Google Business Posts Strategy

      1. -YouTube Channel Creation

      2. YouTube Partners

      3. Video Marketing

      4. Upload your 1st Video

      5. Channel Optimization

      6. SEO for videos

      7. YouTube Settings

      8. YouTube Video Editing

      9. YouTube Policies & Terms

      10. YouTube Content Strategy

      11. YouTube Analysis

        1. LinkedIn B2b Network

        2. LinkedIn Profile Optimization

        3. LinkedIn Groups

        4. LinkedIn Jobs

        5. LinkedIn Company Page

        6. LinkedIn Learning

        7. LinkedIn Advertising

        8. LinkedIn Profounder

        9. LinkedIn People Search

        10. LinkedIn Slide share

        11. LinkedIn Premium Vs. Basic

        1. Twitter Interface

        2. Twitter Account Optimization

        3. Twitter Hashtags & Trends

        4. Twitter Content Strategy

        5. Twitter Advertising

        6. Twitter Analysis

        1. Why Search Engine Marketing

        2. What is Google Ads?

        3.  How it works

        4.  How to setup your Google account

        5.  Keywords planner

        6.  GDN

        7. YouTube Ads

        8.  Remarketing

        9.  Google Analytics

        10.  Search Engine ads tips

        11.  Campaign structure ad group

        12.  Tactics keywords

        13. Tactics budget optimization

        14. Search Engine ads

        15. advanced tips

        16. bidding strategies

        17. Ad extensions tactics

        18. landing page optimization

        19. Display advertising tips

        20. YouTube ads tips

        21. Display planner tips

        22. App installs tips

        23.   Ads reporting tips and what are beyond number.

        1. Introduction

        2. Websites Concept

        3. How Do Search Engines Work?

        4. On-page SEO VS Off-page SEO

        5. Keywords

        6. Technical SEO Factors

        7. Programming SEO Factors

        8.  Content Factors

        9. Backlinks

        10. Measuring SEO

        11. Google Analytics

        12. SEO Strategy

        13. Content Planning tactics

        14. Google ranking factors 2021

        15. Technical SEO Tactics

        16. Technical SEO Tools

Program Name Day Timing Start Date End Date
Digital marketing Diploma Friday From 10:00 am to 03:00 pm
From 10:00 am to 03:00 pm		 Friday Jul. 1th Friday Sep.24th
Saturday From 10:00 am to 02:00 pm
From 04:00 pm to 08:00 pm 		Saturday Jul. 2th Saturday Sep.23th
Sunday From 01:00 pm to 05:00 pm
From 06:00 pm to 10:00 pm		 Sunday May.3th Sunday Sept.27th
Tuesday From 01:00 pm to 05:00 pm
From 06:00 pm to 10:00 pm		 Tuesday May.5th Tuesday Sept.27th
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Address: 102 Elkhlafaa  ElNeil.St  Dokki,
Floor num 7, Flat Number 122.


Phone: ‎‎(+2) 01017847492

Email: info@careerkeeprs.com

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    Address: 102 Elkhlafaa  ElNeil.St  Dokki,
    Floor num 7, Flat Number 122.

    Phone: ‎‎(+2) 01017847492

    Email: info@careerkeeprs.com

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